For listeners, the new charts sit alongside Spotify’s algo-personalised playlists like Your Daily Podcasts, Your Daily Drive and Your Daily Wellness as a way to surface shows. Podcasters will also get notifications in the Spotify for Podcasters analytics dashboard when they’re charting. Unlike the music charts, they will not include figures for how many streams podcasts have had. According to the screenshots, both the main charts will be updated on a daily basis. In seven countries – the US, UK, Brazil, Germany, Australia, Mexico and Sweden – there will be sub-charts devoted to individual podcast genres like true crime, comedy, news and politics, etc.Īt launch, the charts will be available within Spotify’s iOS and Android apps, within the podcasts section of the search/browse screen. The former will list 200 podcasts, and the latter 50. The format mirrors its music rankings: the podcast equivalents of the ‘Top 50’ and ‘Viral 50’ charts will be ‘Top Podcasts’ and ‘Trending Podcasts’. This afternoon, Spotify is launching podcast charts in 26 countries, including the US and UK. Now it’s looking to do the same thing for podcasts, albeit locally. We’ve also updated the article to reflect this change.More than 15 million people follow Spotify’s ‘Global Top 50’ music chart, making it an important discovery channel on the service. Updated 7/14/20, 11:20 AM ET: Spotify PR originally told us the Top Podcasts chart was “updated monthly.” They corrected this later to say daily. And despite the coronavirus impact on where users listen to podcasts, Spotify said podcast consumption was up by “triple digits” in the first quarter of the year, compared with Q1 2019. Today, the service offers over 1 million podcasts, up from the 700,000-plus it was reporting in March. The company has acquired podcasting software and studios, made deals to secure exclusive and original content (including Joe Rogan) and it has invested in software features like podcast playlists and algorithmic recommendations to introduce podcasts to Spotify’s millions of users. Podcasts have been of significant interest to all streaming services, and particularly Spotify, in recent years. They can then turn this notification into a visual card to share across social media to help further market their podcast. Related to this, podcasters will also see an updated experience in Spotify’s online dashboard, Spotify for Podcasters, which will now alert them when their podcast is charting. At the category level, the Top Podcasts charts will list the top 200 overall shows in the selected region and the Trending chart will show the top 50 rapidly rising shows. In the seven markets where category-level data is available, Spotify will also separate out the Top and Trending Podcasts by genre - like True Crime, Comedy, News, Lifestyle & Health, TV, Educational, Business & Technology, Celebrities, Sports & Recreation, and others. This will be focused more on helping creators secure a place on the charts to help reach a new audience. Meanwhile, the Trending Podcasts charts use an algorithm that will blend for discovery of newly-launched shows along with the fastest-climbing shows. Users will also be able to view the top podcasts for any market where they’re available, not just their own. This chart will be updated on a daily basis, giving users a look at which shows have longer-lasting influence. The Top Podcasts charts will include the overall most popular audio programs, geared for stability and integrity, as determined by recent listener numbers, Spotify explains. Like its music charts, Spotify’s podcast charts will also be updated regularly to help users keep up with which podcasts are seeing the most engagement and growth. Music services have long since used top charts to help users find new music and discover artists, and Spotify hopes the same will be true for podcasts. The new charts will replace the existing “Top Shows” chart to offer a better discovery experience that separates popular from trending and offers, in some cases, category-level detail. In addition, category-level charts will be available in 7 of the 26, including the U.S., U.K., Mexico, Brazil, Sweden, Germany and Australia. The new feature will arrive in the Spotify mobile app across 26 markets. The company this morning announced the launch of two brand-new podcast charts, Top Podcasts and Trending Podcasts, which will showcase both the overall most-listened to and the biggest movers, respectively. Spotify is today introducing a new feature aimed at helping people discover interesting and popular podcasts.
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